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Author: Greg McKeown


  1. “The Essentialist doesn’t just recognize the power of choice, he celebrates it. The Essentialist knows that when we surrender our right to choose, we give others not just the power but also the explicit permission to choose for us.”



  1. “Essentialism is about the disciplined pursuit of doing less but better. It is a systematic approach for determining where our highest point of contribution lies and then making execution of those things almost effortless.

2″The Essentialist approach is the path to being in control of our own choices and having the freedom to do what really matters.”

3.”If you don’t prioritize your life, someone else will.”

4.”Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at your highest point of contribution by doing only what is essential.”

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